๐ง๐ต๐ฒ ๐๐ถ๐ฑ๐ฑ๐ฒ๐ป ๐๐ผ๐๐ ๐ผ๐ณ ๐๐ฒ๐ถ๐ป๐ด ๐๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐๐ผ ๐๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐ถ๐ป ๐ฌ๐ผ๐๐ฟ ๐๐๐๐ถ๐ป๐ฒ๐๐
Two years ago, my client was drowning. She was a business consultant trying to do everything for her own business operations and her clients.
The wake-up call came when she missed an important deadline with a client and a family event.
We talked through and analyzed her previous month. She had worked 60+ hours per week with only a 21% profit margin to show for it. Her stress level was becoming unmanageable and inflicting health issues.
๐ง๐ต๐ถ๐ ๐๐ฎ๐ ๐ป๐ผ๐ ๐ฎ ๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ผ๐ฝ๐๐ถ๐ผ๐ป. So here's what we changed:
โข Focused on ONE core service from her consulting business
โข Raised her rates so she was paid for her strategy rather than her busy work
โข Built a network of trusted partners to support her operations
โข Created clear boundaries around her expertise
Fast forward 18 months and she's working a manageable 35 hours per week, increased her profit margin, maintains a manageable stress level and a healthier lifestyle.
๐ง๐ต๐ฒ ๐บ๐ฎ๐๐ต ๐ถ๐ ๐๐ถ๐บ๐ฝ๐น๐ฒ: ๐ช๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐ฟ๐ ๐๐ผ ๐ฏ๐ฒ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐๐ผ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ, ๐๐ผ๐ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐ป๐ผ๐๐ต๐ถ๐ป๐ด ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐๐ผ ๐ฎ๐ป๐๐ผ๐ป๐ฒ.
Your expertise is your competitive advantage. Stop diluting it.
What would happen if you only did the ONE thing you're genuinely exceptional at?