𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗕𝗲𝗶𝗻𝗴 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

Two years ago, my client was drowning. She was a business consultant trying to do everything for her own business operations and her clients.

The wake-up call came when she missed an important deadline with a client and a family event.

We talked through and analyzed her previous month. She had worked 60+ hours per week with only a 21% profit margin to show for it. Her stress level was becoming unmanageable and inflicting health issues.

𝗧𝗵𝗶𝘀 𝘄𝗮𝘀 𝗻𝗼𝘁 𝗮 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗼𝗽𝘁𝗶𝗼𝗻. So here's what we changed:

• Focused on ONE core service from her consulting business
• Raised her rates so she was paid for her strategy rather than her busy work
• Built a network of trusted partners to support her operations
• Created clear boundaries around her expertise

Fast forward 18 months and she's working a manageable 35 hours per week, increased her profit margin, maintains a manageable stress level and a healthier lifestyle.

𝗧𝗵𝗲 𝗺𝗮𝘁𝗵 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝗿𝘆 𝘁𝗼 𝗯𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲, 𝘆𝗼𝘂 𝗯𝗲𝗰𝗼𝗺𝗲 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝘁𝗼 𝗮𝗻𝘆𝗼𝗻𝗲.

Your expertise is your competitive advantage. Stop diluting it.

What would happen if you only did the ONE thing you're genuinely exceptional at?